Job Description

The Opportunity:

The Director of Consumer Insights is responsible for owning and advancing strategy for Puig North America. The position combines strategic vision with hands-on execution to drive business growth through deep consumer understanding. Acting as a commercial partner to Marketing, Retail, Sales, and Global HQ, the role delivers actionable insights that shape go-to-market strategies, innovation, media investment, and demand planning. The ideal candidate will lead cross-functional collaboration, integrate diverse data sources, enhance reporting tools (e.g., Circana and Power BI), and foster a high-performing insights team—all while translating complex data into compelling, ROI-focused narratives that influence decision-making at the executive level.

What you’ll get to do:

Strategic Leadership & Vision

• Lead and evolve the consumer insights strategy for North America, aligning with Puig’s commercial goals and brand positioning across all portfolios
• Act as a business strategist, identifying growth opportunities, diagnosing performance gaps, and shaping commercial strategies rooted in consumer understanding
• Deliver clarity on macroeconomic shifts and consumer trends, guiding strategic decision-making
• Track evolving consumer cohorts and retailer landscapes (e.g., Department Stores, Beauty Specialists)
• Socialize actionable insights to deepen brand understanding and uncover opportunities
• Manage consumer research communities and field feedback loops to inform innovation and retail strategy
• Identify local category trends to shape brand, product, and activation plans
• Drive innovation through insight-led storytelling that influences senior leadership and inspires commercial action
• Translate complex data into clear, ROI-focused narratives tied to KPIs and financial impact
• Leverage global and local data to deliver dynamic, holistic insight reporting
• Guide commercial strategies through marketplace, competitor, and brand performance analysis
• Be the voice of the consumer in commercial forums, aligning insights with business outcomes

Cross-Functional Collaboration & Execution

• Partner with Marketing, Retail, and Sales to inform go-to-market plans, pricing, promotions, and innovation pipelines
• Align with Global HQ to ensure strategic consistency and shared learning
• Embed insights into forecasting, demand planning, and product development to drive topline and bottom-line growth
• Work with Data Science and Analytics teams to enhance segmentation, targeting, and personalization
• Support media planning through marketing mix insights to optimize investment and campaign ROI
• Strengthen organizational planning by embedding insights across functions
• Lead marketing mix evaluations, providing strategic, growth-oriented recommendations

Insights Infrastructure & Capability Building

• Integrate third-party data and category intelligence to sharpen market positioning and accelerate growth
• Lead the migration of Circana reporting to Power BI, enhancing usability and strategic value
• Oversee Circana partnership, ensuring timely delivery, data integrity, and internal adoption
• Upgrade social listening into agile, action-oriented dashboards tied to brand and business goals
• Develop innovative visualization tools for identifying opportunities across markets and segments
• Build and lead a high-performing insights team with strong business acumen and accountability for results

love to meet you if you have:

• 10+ years of experience in Consumer Insights, Strategic Research ideally in beauty
• Proven success in using insights to drive revenue growth, optimize marketing spend, and influence portfolio strategy
• Deep experience partnering with senior leaders on business-critical initiatives
• Demonstrated ability to connect insights to KPIs, from conversion and retention to category performance and ROI
• Strong analytical capabilities with proficiency in tools such as Excel, Tableau, Power-Bi and syndicated platforms (e.g., Circana, Nielsen, Euromonitor)
• Skilled in leveraging both qualitative and quantitative research to uncover demand spaces, whitespace opportunities, and pricing sensitivities
• A confident communicator and compelling storyteller who can simplify complexity, influence stakeholders, and drive strategic alignment across functions
• Entrepreneurial and proactive, anticipate business needs and deliver insights that unlock competitive advantage and commercial value

Compensation:

As required by New York State’s salary transparency law, effective November 2022, the expected base salary for this position ranges from $170,000.00 - $190,000.00. Various factors are considered when extending offers, such as relevant skillset, training, years of experience related to the current job description, education, and our organizational structure. In addition to the base salary, PUIG offers a competitive benefits package that includes health and dental insurance, life insurance, disability insurance, 401K, paid holidays, a generous paid time-off policy, hybrid work environment, and career opportunities within a dynamic team.

EEOC:

Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.

Diversity, Equity, and Inclusion Commitment:

At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team.We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.

About Puig:

Puig creates unique and highly desirable beauty and fashion brands that empower people to reinforce their self-esteem and find their own expression in a family-owned company that aims to leave a better world for the next generation.

Our brand portfolio is structured in three divisions: Beauty and Fashion, with the owned brands Carolina Herrera, Nina Ricci, Paco Rabanne, Jean Paul Gaultier, Dries Van Noten, Penhaligon’s, Byredo, Dr. Barbara Sturm, and L’Artisan Parfumeur; the licenses of Christian Louboutin and Comme des Garçons perfumes; and Lifestyle fragrances, among them Adolfo Dominguez, Antonio Banderas, Shakira, and Benetton. The Charlotte Tilbury division, which includes the luxury makeup brand and the Derma division, with the Apivita, Uriage and Isdin brands. We sell products in 150 countries and operate 26 subsidiaries.

At Puig we honor the values and principles put in place by three generations of family leadership. Today we continue to build on that legacy, through conscious commitments in our ESG agenda (environmental, social, and governance) aligned with the UN Sustainable Development Goals.

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