Job Description

Director of Growth and Communications (March 2025)

The Head of Growth & Communications will lead Doe-Anderson’s efforts to expand our business through new client partnerships, build our agency brand and maintain our consistent voice in the marketplace. This person will be an external voice to the industry, speaking on behalf of Doe and igniting and maintaining relationships with senior leaders at prospective clients, with pitch consultants and with the industry at large. They will partner with Executive Leadership to set goals for growth, define the client roster we want to build and vet opportunities. They will build and lead pitch teams and be the lead architect of our business strategy and narrative for key opportunities.

This person will have a track record of playing a key role in agency wins and growth. Whether they’ve been on a successful new business team, worked on a ton of hard-fought pitches or led their own thing, this opportunity presents the right person with a chance to have an outsized impact in shaping our go-to-market approach and future.

On the communications side, this leader will build on Doe’s momentum in earning a disproportionate share of voice in the industry conversation, building our reputation, brand and cultural relevance with a unique and modern tone of voice.

RESPONSIBILITIES

New Business Development:

• Develop and execute a comprehensive ongoing strategy to drive growth.
• Partner with key leadership to bring to life our promise – “Work. People. Love.” – in the new business context of prospecting, capabilities and pitches.
• Stay on top of the client and agency landscape to allow for a strategic approach to prospecting clients and matching them with Doe-Anderson’s offerings.
• Identify and pursue new business opportunities, including direct-to-brand outreach, partnerships, agency collaborations and pitch consultant engagement.
• Own the end-to-end business process, including lead generation, pitch development and execution, contract negotiations and onboarding.
• Lead development of case studies and other content that supports business development efforts.
• Cultivate relationships with prospective clients and pitch consultants through networking, industry events and thought leadership.
• Stay ahead of industry trends to inform agency strategy and investments in capabilities, talent and messaging.
• Track and report on key performance metrics to optimize effectiveness and agency growth.
• Attend key industry events throughout the year to build relationships, identify opportunities and represent the agency.
• Manage an Analyst position. (Analyst position supports the Business Development function.

Organic Growth:

• Know the industry and monitor emerging disciplines and platforms, helping to inform the agency’s strategy for investing in and being ahead of new capabilities.
• Work with client partnership leaders to help identify gaps in scope and share of wallet where Doe capabilities could fill a need.
• Partner with client partnership leaders to help pitch Doe capabilities to current clients.

Agency Communications:

• Lead the strategy and execution of the agency’s public voice to the marketplace via social channels and industry public relations.
• Oversee relationship with external industry publicist team to evaluate opportunities for press, speaking engagements, thought leadership, and announcement of key agency work and news.
• Direct internal team (social strategy, PR, creative, etc.) on execution of ongoing communication, maintaining a consistent voice for Doe in the industry.

QUALIFICATIONS

• They will have 8-10 years of experience driving business growth directly and/or as part of a team in an agency.
• The right person will be relentlessly optimistic and uncontrollably curious and will believe there is an opportunity in everything. They will be a relationship-based leader who is excited by starting brand-new relationships every day while nurturing old ones.
• They will know and LOVE advertising. The industry, the diversity of the people in it and the vast array of players to admire, look up to and be inspired by. Important for Doe-Anderson, they will believe deeply in the unique potential of an independent, continuously evolving 110-year-old agency vs. the usual suspects. As a member of the Leadership Team, they will help shape the next chapter of that evolution.
• They will be able to lead by influence and galvanize a team from across the agency toward our new business efforts. They will think big, crafting a strategic narrative to win but also rolling up their sleeves and landing the plane.
• They will live in or relocate to the Louisville, Ky., area. We have a hybrid/flex work policy that respects our employees’ personal lives and allows for flexibility as to time in the office

Report to: Chief Executive Officer

Qualified individuals may submit their credentials to [email protected].

About Louisville:

Our hometown since 1915 was recently dubbed “the new Austin.” We’re not sure what that means, but we’ll take it as a compliment. We like to think of Louisville as the place where Southern hospitality begins but Midwestern common sense and practicality stick around. It’s a blend of the best of both cultures. And speaking of culture, we’ve long been known for having one of the country’s most dynamic art scenes. Over the past decade, our food scene has caught up, with Louisville becoming recognized as one of the leaders in the farm-to-table movement. Oh, and did we mention bourbon? Mix in with a low cost of living and an ease of getting around. Stir well. Enjoy.

About Doe-Anderson:

You know the cliché about a company being “like a family?” Well, sometimes clichés become clichés because they’re true. In the case of Doe-Anderson, you would be joining an organization that’s been nurturing careers (and the people attached to them) for well over a century. We like to think it’s because you can carve your own path here, supported by management and your peers. We try hard to keep corporate politics to a minimum and self-reliance to the max. That may be why almost half our employees are shareholders in the company – and why people tend to stick around nearly three times the ad agency average. There’s something about the place that makes it hard to leave.

Work. People. Love. That’s what we make and how we make it. For our partners. For each other. For the world. And to create this kind of work, we strive to reflect the world we live in and speak to it every day. It requires believing in and celebrating one another as individual members of a diverse and inclusive team.

We will never disqualify a potential team member based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, or veteran or disability status.

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