Director, Paid Media & SEO [78551] Job at Onward Search, Dallas, TX

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  • Onward Search
  • Dallas, TX

Job Description

Our client, a fast-growing fitness brand, is seeking a data-driven Director, Paid Media & SEO to lead performance marketing and search engine optimization initiatives. This role is responsible for driving acquisition, conversion, and retention through high-impact, scalable digital strategies across paid social, display, video, and SEO. You’ll play a key role in supporting the company’s expanding national footprint and driving measurable business outcomes.

Director, Paid Media & SEO Responsibilities:

  • Lead the planning, execution, and optimization of paid digital campaigns across platforms including Google, Meta, display, video, affiliate, and programmatic.
  • Own and implement a holistic SEO strategy (local + national) to drive organic visibility and traffic.
  • Analyze performance data to optimize campaigns and provide insights to senior leadership.
  • Develop and manage A/B testing strategies to improve conversion rates and maximize ROI.
  • Collaborate with teams across MarTech, Analytics, Sales, and Web to integrate media and SEO with broader customer acquisition and lifecycle efforts.
  • Manage external media agencies and platform partners to maximize efficiency and performance.
  • Stay current with digital marketing trends and algorithm changes to keep the strategy ahead of the curve.
  • Align media plans with key promotions, seasonal moments, and product launches.

Director, Paid Media & SEO Qualifications:

  • 7+ years of experience in paid media and SEO, preferably within a multi-location or franchise environment.
  • Proven track record of driving growth through performance marketing and SEO.
  • Advanced knowledge of Google Ads, Meta Ads, SEO tools (SEMRush, Ahrefs, etc.), Google Analytics, and media management platforms.
  • Experience working with CRM/CDP platforms such as HubSpot, Amperity, or Klaviyo (Hubspot experience is a must!)
  • Strong analytical mindset with experience using BI tools like Tableau or DOMO.
  • Demonstrated leadership and ability to manage high-performing teams.
  • Experience in a membership-based or wellness-related business a plus.

Job Tags

Seasonal work, Local area,

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