Job Description

We are seeking a highly motivated and experienced Email Marketing Manager to play a pivotal role in driving our client's business growth. This position will oversee and execute outbound marketing emails across all sales markets, focusing on both prospecting and customer retention. The ideal candidate will be a data-driven marketer with a passion for crafting engaging email campaigns that generate leads and enhance customer engagement.

Responsibilities:

Email Campaign Management:

• Develop, implement, and launch an efficient and effective email marketing workflow process across all markets.
• Create and execute comprehensive email marketing campaigns, including email development, scheduling, testing, deployment, and reporting.
• Maintain a comprehensive email marketing calendar to ensure consistent and timely campaign execution.
• Proofread emails for clarity, grammar, and spelling, ensuring high-quality communications.
• Ensure email templates are mobile-friendly and render correctly across major email clients (Outlook, Gmail, etc.).
• Enhance email templates with graphics, dynamic and personalized content, and mapped variables for versioning and customization.

Database and Segmentation:

• Collaborate with the CRM team to create and maintain dynamic email database segmentations for targeted lead generation and customer outreach.

Performance Analysis:

• Monitor, analyze, and report on campaign performance metrics, providing insights and recommendations for improvement to stakeholders.
• Partner with the CRM team to develop detailed reports and dashboards on key email performance indicators (KPIs).

Compliance and Best Practices:

• Maintain compliance with data protection regulations and industry best practices.
• Stay up-to-date on industry trends and emerging email marketing technologies to ensure innovative and competitive strategies.
• Conduct A/B testing to optimize subject lines, content, calls-to-action (CTAs), and send times for maximum impact.

Qualifications:

• Proven experience in email marketing with a strong portfolio of successful campaigns.
• Expertise in database segmentation and dynamic list creation.
• Solid understanding of CRM integrations and experience developing, launching, and maintaining nurture email journeys.
• Proficiency in auto-responder email creation and implementation.
• Strong knowledge of email marketing design best practices; HTML and CSS skills are a plus.
• Proficiency in multiple email marketing platforms; experience with Dynamics 365 and HubSpot is preferred.
• Experience in data hygiene and strong analytical skills with the ability to leverage data for decision-making.
• Ability to create images, design templates, and other email elements.
• Demonstrated success in A/B testing for subject lines, content, and design.
• Excellent communication and collaboration skills.
• Detail-oriented and highly organized with the ability to manage multiple projects simultaneously.
• Familiarity with email marketing compliance standards and regulations.
• 5+ years of relevant experience preferred.

Education:

• Bachelor's degree in Marketing, Advertising, or a related field.

Reporting and Collaboration:

• Reports to the Senior Marketing Director.
• Works closely with marketing, design, and production team members.
• Regularly interacts with various sales departments.

Benefits:

• Comprehensive compensation and healthcare package, including medical, dental, vision, and life insurance.
• 401(k) plan with employer match.
• Competitive paid time off (vacation, personal time, holidays, and winter break).
• Company-sponsored volunteer and community outreach opportunities.
• Organizational growth potential through our company-sponsored online learning platform.
• Hybrid work environment.

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