Job Description

Company Description

Founded in 2008 by Clare Vivier, Clare V. is dedicated to making beautiful, chic, functional, and fun products. We make bags, accessories, clothing, and jewelry and are committed to creating a kind, collaborative workplace and building a business committed to positive change. We love to work with smart, talented people from diverse backgrounds. We are based in Frogtown, on the eastside of Los Angeles.

Role Description

This is a full-time role for a Marketing Director, located in Los Angeles, CA. The Marketing Director will oversee market planning, manage marketing campaigns, conduct market research, and develop marketing strategies. They will also collaborate with sales teams to drive brand growth, identify market trends and opportunities, and ensure that marketing efforts align with business objectives. Based on candidate qualifications, the position may be upgraded to Senior Director level.

Duties

• Develop Return-On-Investment-driven marketing campaigns across channels, including direct mail, paid, email, social, influencer and affiliates. Monitor advertising performance, optimizing to meet ROI goals.
• Partner with key stakeholders to support business initiatives and help drive sales growth.
• Create and manage the marketing calendar
• Initiate and manage all relevant creative requests including writing briefs, tracking project deadlines, getting necessary approvals and sharing final deliverables with pertinent teams.
• Oversee digital advertising agency to best allocate ad spend, develop ongoing creative, make strategic optimizations and track performance
• Create strategies for growing brand awareness
• Implement strategies for growing our CRM lists including email and SMS.
• Ideate and drive marketing events for our retail stores to increase traffic, sales and continued relationships with our customers.
• Understand current customer profiles, identify segmentation opportunities, manage appropriate messaging tactics across all channels
• Oversee marketing tech stack, evaluating current tools and exploring new partners as needed.
• Liaise with key agency partners including direct mail, customer database agency and PR to provide in-house support, direction and strategy recommendations.
• Manage Digital Marketing Manager / Email Manager offering support on all Influencer, Digital Marketing, Email, SMS and Affiliate marketing initiatives.
• Manage team devoted to influencer program, developing relationships, creating content and collaboration opportunities and overseeing gifting programs
• Prepare and present weekly, quarterly and yearly marketing recaps
• Develop and manage annual marketing budget
• Ensure that messaging is consistent/brand-right across all channels

Experience/Characteristics:

• 8+years experience in brand/performance marketing
• Experience in the fashion industry strongly preferred
• Proven ability to develop content strategies across channels (including paid, email, SMS, influencer, and affiliate) that achieve business goals
• Experience initiating and managing events/activations
• Ability to react and respond to changing business needs
• Excellent leadership and team management skills
• Excellent written and verbal communication
• A strong cross functional team player

Clare V. is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive culture at Clare V. and within our Community.

Notice to California applicants:

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