Job Description

Marketing Manager

Port Chester, NY (Hybrid)

About Zachys

Zachys is a fourth-generation family-owned business with a rich history dating back almost eight decades. Founded by Zachy Zacharia in 1944, Zachys has evolved from a corner liquor store into a renowned destination for fine wine and spirits and an internationally recognized auction powerhouse. Zachys is headquartered in Port Chester, NY, with an international office in Hong Kong.

Our commitment to our employees is to offer an engaging, dynamic, rewarding workplace where we promote what we value: Teamwork, Respect, Knowledge, Service Excellence, Innovation, Community, and Accountability.

The Job

Our Zachys team is looking for a Marketing Manager to oversee and execute high-quality marketing content across multiple channels, ensuring alignment with Zachys’ brand voice and strategic goals, while leveraging strong writing skills, creativity, and AI tools for efficiency and optimization, managing social media presence, supporting the VP of Marketing with events, partnerships, and external communication, and coordinating with internal teams to uphold marketing best practices.

Responsibilities

• Content and Copy Writing: Craft compelling, brand-aligned content for websites, email campaigns, digital ads, and external communications. Ensure all marketing copies are tailored to the appropriate audience, maintaining a consistent and engaging brand voice. Utilize AI-powered tools to enhance and streamline content creation while maintaining a high standard of originality and accuracy.
• Marketing Strategy Planning and Execution: Assist the VP of Marketing in planning and executing events, partnerships, and outreach initiatives. Collaborate with internal departments to ensure marketing strategies are effectively integrated across all business functions. Manage and oversee projects to ensure marketing protocols and branding guidelines are adhered to across all touchpoints. Manage and help build the Annual Marketing Calendar, ensuring initiatives align with business goals, and are executed on time and to budget. Conduct regular reviews of agencies and partners to ensure Zachys is receiving the value it deserves. Shepherd all campaigns through the process from concept to completion, working with buying, e-commerce, pricing, and operations teams to ensure proper execution of customer touchpoints prior to campaign deployment. Manage relationships with brokers, benefits carriers and service providers, and HRIS/Payroll providers, holding them accountable for meeting contractual obligations, service commitments and standards.
• Social Media Management: Oversee and manage Zachys and Zachys Auction social media handles, ensuring content is engaging, innovative, and aligned with brand objectives. Partner with content creators to develop content. Work to align brand voice and tone to content development, emphasizing engagement from current followers and going after new. Launch channels when strategy and resources allow.
• Budget and Performance Management: Maintain a basic but efficient understanding of marketing budgets, ensuring initiatives are cost-effective and aligned with financial goals. Track marketing spends monthly and report on departmental ROI. Track and report on key marketing performance metrics to optimize strategies and improve ROI.

Qualifications

• Minimum five (5) years of relevant professional experience in Marketing including advertising, social media, events, and PR
• Understanding SEO, SEM, Google Ads and Analytics, and Meta Ads
• Proficiency in Microsoft Office, particularly Excel, Word, and PowerPoint
• Experience utilizing AI tools for content creation and marketing efficiency
• Experience Understanding of Magento, Dotdigital and NetSuite is a plus
• Customer-first mentality, with the ability to translate business goals and customer insights into successful campaigns that resonate with our audiences and drive profitable sales
• Ability to think creatively and analytically, connect the dots between different sets of data, derive insights and make recommendations
• Entrepreneurial and solution-driven, with the ability to think outside the box and bring new and fresh ideas to help accelerate the business
• Self-driven with the ability to work with minimal supervision, demonstrate unprompted follow-through, take responsibility for own work, and prioritize effectively
• Collaborative with the ability to build trust and forge good relationships with internal team members and external vendors to achieve results

Schedule: Tuesday-Thursday (in office)

Compensation: $75k-85K

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