Job Description

The Product Marketing Manager will be a key member of the product marketing team, driving the messaging and positioning of our product portfolio, identifying differentiators and formulating value propositions, developing useful sales collateral, ideating strategies for demand generation and client retention campaigns, partnering to deliver sales enablement, and supporting go-to-market efforts for our healthcare IT solutions. The manager will own the messaging and campaign strategy for a defined portion of Greenway Health’s products and services portfolio. They are responsible for developing product messaging for the deployment of new features and functionality for existing products as well as new products and serves as a subject matter expert relative to the sales positioning of each. Working closely with a variety of teams including sales, product management, operations, and customer success, the Product Marketing Manager will oversee and create unique and consistent messaging and assets to realize marketing originated bookings goals and sales revenue targets

Essential Duties & responsibilities 

• Develops and implements marketing plans and critical initiatives to overcome business obstacles, drive market share & achieve sales targets, define product value proposition, key messaging, campaign approach, sales enablement and more.
• Supports message and content development; collaborates with sales to ensure effective sales representative use of campaign materials.
• Identifies the relevant market-facing positioning of key benefits for our products with the purpose of providing enablement assets and education to sales and strong marketing strategies focused on driving demand.
• Leads the development of collateral and sales tools to promote the value of product features—including but not limited to—content drafting, illustrative thought leadership and competitive messaging alignment.
• Provides subject matter expertise relative to our products for the purposes of designing campaigns, supporting RFPs, collaborating toward articles in industry publications and internal sales training materials.
• Partners cross-functionally to provide guidance relative to the competitive aspects of our software solutions. Helps to develop competitive positioning and targeting for current clients or prospects currently using competitive solutions.
• Delivers product-related presentations and demonstrations for the purpose of developing internal sales knowledge and lead generation.
• Serves as lead and project manager for the tactical execution of product marketing strategy for Greenway’s multi-channel marketing efforts, including media, website implementation, social engagement, and related digital drivers.
• In partnership with cross-functional teams, supports market analysis activities, identifying key segment value drivers, growth opportunities, product positioning & customer segmentation/targeting.
• Leads regular meetings with product and sales leaders to gather insights and solicit feedback on messaging, programs and tactics, provide marketing updates, gather competitive intelligence, and drive ideation discussions
• Collaborates with cross-functional teams (e.g. legal, compliance, customer success, medical, sales, operations, and learning and development) to ensure alignment on brand strategy and creates a sense of urgency to ensure rapid completion of prioritized initiatives.

Education and  Experience

• High School Diploma/GED
• Bachelor’s Degree in Business or Marketing; or equivalent experience
• Five (5)+ years of marketing experience in a corporate environment
• Five (5)+ years of Healthcare IT experience preferred

Skills, Knowledge, and Abilities 

• Experience managing product marketing strategy, including customer segmentation, value propositions, key messaging, product positioning, and client-centric story development
• Experience developing and managing marketing related to the entire product life cycle
• Experience creating and managing integrated marketing campaigns
• Ability to translate product and feature capabilities into easily understood value-driven messages that can be used for multiple purposes
• Ability to communicate product information in a concise and understandable manner that can be used by sales personnel to enhance their ability to sell
• Mastery of Microsoft Office (Word, Excel, PowerPoint)
• Familiarity with SharePoint and website content management systems
• Must enjoy working with information that is technical in nature and tailoring that information for both lay and specialized audiences
• High emotional intelligence
• Proven ability to collaborate with and support multiple stakeholder groups with competing priorities
• Ability to thrive in a fast-paced, ever-changing environment
• Confidence and poise when presenting to and interacting with executive leadership
• Results-oriented and data-driven personality

Work environment & physical demands 

• While at work, this position is primarily a sedentary job and requires that the associate can work in an environment where they will consistently be seated for the majority of the workday
• This role requires that one can sit and regularly type on a keyboard the majority of the workday
• This position requires the ability to observe a computer screen for long periods of time to observe their own and others’ work, as well as in-coming and out-going communications via the computer and/or mobile devices
• The role necessitates the ability to listen and speak clearly to customers and other associates

Here’s what we can offer you in exchange for your amazing work: 

• Competitive pay
• Medical, dental and vision benefits
• Matching 401(k) 
• Generous paid time-off programs
• Education reimbursement
• Growth potential for your career
• Corporate discounts

At Greenway, we strive to imagine, empower, engage, and inspire. Join us!

To learn more about Greenway, take a video tour of our office, and meet our employees, visit us at  .

Disclaimer: This Job Summary indicates the general nature and level of work expected of the incumbent(s). It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent(s) may be asked to perform other duties as requested. Greenway Health, LLC is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, age, gender, national origin, sexual orientation, disability, or veteran status.

While this position is primarily remote, please note that if you reside within a 26-mile radius of our corporate office, you will be required to work in a hybrid capacity. This means you will be expected to work on-site at the corporate office for part of the week and remotely for the remainder. This hybrid arrangement is designed to foster team collaboration and engagement. Our corporate office is located at 4301 Boy Scout Blvd, Tampa, FL 33607. Please consider your proximity to this location when applying.

If you are a resident of a state that requires pay transparency, please email us at [email protected] to receive compensation and benefits information for this role. Be sure to include the Job ID in the subject line of your email.

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