Job Description

Role Name: Marketing Program Manager

Location: NYC, NY (Hybrid)

Duration : Contract

Job Description

• We are looking for a Marketing Program Manager is responsible for overseeing and managing the use of Marketing Cloud tools to implement digital marketing strategies.
• This role ensures that all marketing automation initiatives are delivered on time, within budget, and meet business objectives.
• They collaborate with various stakeholders, including marketing teams, developers, and IT teams, to execute successful campaigns and integrations within the Salesforce ecosystem.

Roles & Responsibilities

• Manage the planning, execution, and delivery of Marketing projects, ensuring alignment with business goals and objectives.
• Develop detailed project plans, timelines, and budgets, and ensure project milestones and deadlines are met.
• Identify and mitigate project risks, ensuring smooth execution and timely delivery.
• Serve as the primary point of contact for stakeholders (marketing teams, developers, IT, and third-party vendors) throughout the project lifecycle.
• Communicate project progress, status updates, and risks to stakeholders and senior leadership.
• Coordinate cross-functional teams to ensure alignment and collaboration across departments.
• Identify areas for process improvement and implement best practices for project management and execution.
• Oversee the planning and execution of campaigns, ensuring they are delivered accurately and on time.
• Work closely with marketing teams to define automation workflows and customer journeys
• Ensure that email campaigns, push notifications, and other customer touchpoints are properly tested and optimized.
• Ensure data accuracy, compliance with data protection regulations (such as GDPR), and high-quality customer experiences.
• Monitor and evaluate project outcomes against goals, providing post-project analysis and recommendations.
• Report on campaign performance and project outcomes, including KPIs like engagement rates, open rates, and conversions.
• Provide insights for future improvements and adjustments to marketing strategies.
• Provide training and support to internal teams on best practices for using Salesforce Marketing Cloud tools.
• Troubleshoot and resolve any issues related to the project or platform functionality.

Thanks

Shivangi Yadav

Technical Recruiter

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