Job Description

This is a remote position.

Job Description: Marketing Manager

eduCLaaS is looking for a driven Marketing Manager who will work with the Global marketing team, International Business Unit, partners, and vendors to launch campaigns on time and on budget, with a focus on performance marketing (i.e. lead generation), social media and digital presence. You should have a hunger to always learn and grow as an individual. Additionally, you should have a strong interest in becoming that all-rounder digital marketer that has cutting-edge knowledge of marketing tools, strategies, and hands-on experience so as to deliver a holistic integrated digital marketing campaign.

Responsibilities include:

• Primarily support International Business Unit’s omni-channel marketing efforts, which includes partnership marketing. He/ she will need to work closely with cross-functional teammates as well so as to achieve quarterly plans through day-to-day milestones.
  
• Manage the implementation, execution, optimization, and reporting of campaigns that tap on channels such as email, web, social media, google ads, etc. You will be part of the discussions on marketing strategy and future planning.
  
• Campaigns will be measured based on aligned conversion metrics, ROI and other KPIs to achieve lead generation goals, and as a team we will work towards optimizing of user funnel.
  

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Requirements

The ideal candidate will:

• Be up to date with latest trends and technologies in digital marketing overtime.
  
• Has technical knowledge in digital marketing, and a good understanding and knowledge of marketing best practices
  
• Has a strong command in the English language – he/ she has the ability to craft out relevant and appealing marketing messages
  
• Has decent creative acumen and have experience designing creatives prior
  
• Has decent program and stakeholder management skills.
  
• Is highly adaptable and comfortable with change.
  
• Has a constant appetite to learn and grow as an individual.
  
• Have decent knowledge of analytics/ metrics, B2C marketing, and lead generation.
  
• Have previous experience with marketing to a B2C audience.
  
• Have a Bachelor’s degree in Marketing or relevant field.
  
• Have 6-7 years of digital/offline marketing experience
  
• Preferably with people management experience
  
• Must have digital marketing agency experience catering to b2c
  
• Knowledge and proven hands-on experience on CRM software like HubSpot or High Level
  

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