Job Description

Sr. Manager – Category Strategy (Ad Sales)

Work Schedule: Onsite Mon–Thurs, Remote Fri | Hours: 8:00 AM – 5:00 PM

6+ month assignment

Job Type: Full-Time, Contract

Pay Rate: $67–$69/hour

Position Overview

The Category Strategy Manager supports the broader team in developing and executing category and client strategies to drive ad sales revenue within specific advertising verticals. This role is pivotal in connecting the company’s advertising offerings with long-term company goals and evolving client needs.

Key Responsibilities

• Analyze consumer media trends, industry measurement solutions, and competitive media spending
• Mine syndicated data sources (MRI, Nielsen, YouGov, Ad Intel, SMI, EDO) to uncover client and category insights
• Craft sales narratives and positioning materials with strong storytelling and strategic alignment
• Identify and communicate trends with media revenue implications
• Act as a liaison across Research, Sales, Client Solutions, and Data & Measurement teams
• Develop measurement strategies aligned with client KPIs
• Oversee campaign performance recaps with select vendors
• Recommend first- and third-party audience segments for targeting
• Educate Sales and support teams with curated category knowledge
• Support ad policy compliance and escalation processes
• Foster an inclusive and collaborative team culture

Basic Qualifications

• 5+ years (7+ preferred) of experience in advertising, media, or marketing
• Background in media planning, buying, strategy, and measurement
• Experience with tools: Nielsen Media Impact, NPower, Comscore, social listening platforms
• Working knowledge of brand lift, sales lift, and attribution vendors
• Self-starter capable of working independently and across cross-functional teams

Education

• Required: Bachelor’s Degree or equivalent experience
• Preferred: Additional education or training in media/advertising strategy

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