Job Description

Senior Associate, Digital Engagement

Location: New York

Job Type: Full-time

Department: Digital Engagement

About Us

LifeSci Communications is a leading organization in the life sciences industry, specializing in innovative public relations strategies to support healthcare, biotechnology, and pharmaceutical advancements. We focus on leveraging our expertise in communications strategies to drive engagement, awareness, and growth within the life sciences sector for our clients.

Job Summary

We are seeking a highly motivated Senior Associate, Digital Engagement to support our digital initiatives within the life sciences industry. This role involves executing data-driven marketing campaigns, managing digital channels, and collaborating with cross-functional teams to optimize online engagement for healthcare, biotech, and pharmaceutical audiences.

Key Responsibilities

• Lead the management of clients under the Digital Engagement team
• Use creativity to help build out innovative marketing campaigns and build strategic "big picture" planning for clients
• Utilize social listening tool and manual analysis to conduct influencer identification reports and work with team members on recommendations for influencer programs
• Lead daily social media monitoring and community management efforts for our healthcare companies’ social media channels
• Research and write copy for digital marketing content (to include organic social copy, paid social ads, search ads, video and graphic copy, etc.) and review content from Associates
• Help build personas and audience behavior reports including findings, and initial recommendations
• Create organic social media reports for select clients ensuring next steps include strategic tactics
• Lead social listening reports with associate to recommend thoughtful strategies for clients
• Assist with paid media reports delivered by the Paid Media team ensuring key insights are consistent with a clients’ larger digital plan
• Use data reports to aid with tactical planning for large campaigns and ensuring recommendations fit with platform best practices
• Lead the management and day-to-day tactics of specific influencer campaigns
• Be a key partner for the paid media specialist and lead launching and ongoing optimization for paid campaigns
• Serve as an internal and external subject matter expert in industry updates and platform usability; educate team members
• Assist in managing the LifeSci Comms social media accounts
• Understand SEM and SEO and their roles in a marketing ecosystem

Qualifications & Skills

1. Experience: 2-4 years of experience in digital marketing within the life sciences, pharmaceutical, healthcare, or biotechnology sectors.
2. Experience leading client communications
3. Past experience managing digital/social media clients and being client facing
4. Superior written communication skills, with impeccable attention to detail
5. Excellent project management and organizational skills
6. Expertise in executing marketing plans for healthcare and regulated industries
7. Experience using a social media engagement and posting tool (i.e. Brandwatch, Hootsuite, etc.)
8. Expert knowledge of utilizing a social listening tool (Netbase preferred)
9. Proficient in web analytics tools (Google Analytics, etc.)

What We Offer

1. Competitive salary and performance-based bonuses.
2. Opportunities for career growth and skill development in the life sciences industry.
3. Flexible work environment (remote/hybrid options).
4. Health, wellness, and professional development benefits.
5. Exposure to cutting-edge innovations in biotech, pharmaceuticals, and healthcare.

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